案例研究：Rodizio Grill ^®

Holsag 为巴西牛排餐厅解决椅子问题  

对于餐厅经理来说，没有什么比餐厅里传出的一声巨响更可怕了。在坠机后的寂静中，总经理跑到现场，疯狂地想知道这是像掉落的托盘这样简单的事情，还是像破椅子或客人受伤这样更严重的事情。

A few years ago, the management teams at Rodizio Grill locations across the country started having problems with the chairs in the dining areas. “Suddenly we noticed some deterioration in the quality of the chairs,” explained David Knighton, the Vice President of Operations for Rodizio Grill. “The chairs were cracking, they were breaking, they were starting to wobble. We even had some chairs collapse!” 

餐厅很快用新椅子更换了椅子，但新椅子也不断坏。经过一番调查，公司办公室发现了问题：虽然椅子最初是在巴西坚固制造的，但椅子制造商开始偷工减料，将制造转移到中国。那是质量和耐用性下降的时候。  

David Knighton and Leandro De Paula, the Director of Finance at Rodizio Grill’s corporate office, could not risk having guests going away unhappy—nor did they want to keep wasting money on flimsy chairs. “So, that’s what led us to say, okay, there are a lot of other chairs on the market,” David says. “Let’s find something that has a really strong frame.”

Rodizio Grill 与 Holsag 打出全垒打

David and Leandro found a Holsag chair model and customized it to create the perfect dining chair for Rodizio Grill locations. “We wanted a chair that was commercial-grade quality, had a beautiful look, but was affordable enough that we could buy hundreds of them and not break our budget… That’s what we found with Holsag.”

“Holsag was great to work with,” David says. He explained what they wanted and got a sample chair from Holsag a few weeks later. Then he made a list of adjustments that would make the chair look and feel authentically Brazilian. “We imported a stitched leather fabric from Brazil for the seat,” David says, “we raised the chair profile, added extra padding in the seat, selected the stain… and we got a home run! It’s exactly what we wanted.” 

凭借 Holsag Ila 边椅和高脚凳，David 和 Leandro 以实惠的价格获得了餐厅所需的外观、感觉和风格。同样重要的是，新的 Holsag 椅子结构坚固，可以使用多年。 Holsag 椅子采用 100% 山毛榉硬木在北美制造，具有榫接和 12 年保修期。

“We had a lot of problems with the old chairs,” says Ramon Anisio, the General Manager of Rodizio Grill in Milwaukee, Wisconsin. He had worked with the new Holsag chairs at his former Rodizio Grill in Denver and really liked them. After transferring to the Milwaukee location and working with the old, flimsy chairs for several months, he remodeled and placed a big order with Holsag for all new chairs.  

“When the order first arrived, I saw all the boxes and thought, oh no, this will take two or three days to assemble them. But we opened the boxes and they were all assembled! So, we just had to wipe off the dust and they were ready to go.” Ramon says it’s a big relief not to have to worry about the chairs breaking or having customers complain about them. “We’re really happy with the quality of these [Holsag] chairs,” said Ramon.

选择餐厅家具的技巧 

Ramon says that his best advice to other restaurant managers looking for new furniture is to pay attention to quality. “Cheap stuff, it is not that great in the long term,” he says, with memories of the China-made chairs fresh in mind. 

“If you have a busy restaurant, you have people using the chairs all the time, employees dragging the chairs, chairs falling on the floor, things like that, and cheap chairs are not going to last long. And then you’re going to have to replace the chairs within a few years and spend the same amount or even more than you would on a high-quality product. You want to have a chair that lasts for 10-15 years, and that’s something that these new [Holsag] chairs are up for.” 

正面反馈

In every Rodizio Grill location where the new chairs have been installed, the staff is impressed. “We keep reordering,” said Leandro. “We all like the durability and the look of the chairs.” As more Rodizio Grill locations are built or remodeled, Leandro says more will be getting the new Holsag chairs.

Ramon says he’s had positive feedback from customers about chair comfort—the seat is soft, and the backrest is sturdy and comfortable. “And of course, they all appreciate not having to worry about a chair collapsing,” he laughs.

David said that working with Holsag to create a custom chair has been an excellent decision from an operational and financial standpoint. “We could have bought cheap chairs,” said David, “and had guests falling on the floor and had just a bad look, but we got a quality chair that’s going to last us a long time. It provides a lot of comfort for our guests, it looks beautiful, it’s easy to maintain. So, this was just a really smart business decision to buy these chairs.”

关于 Rodizio Grill 

25 年前，第一个 罗迪齐奥烧烤® opened its doors in the US and popularized Brazilian barbecue style (churrascaria) dining. Now sporting 20+ locations in 10+ states, Rodizio Grill offers an upscale dining experience where guests enjoy a wide variety of grilled meats cooked on 3-foot skewers and carved tableside by servers. A gourmet salad bar, unlimited hot sides, and a full bar (including Brazilian wines and specialty drinks) rounds out the menu. 

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克里斯汀·库克

Kristin Cooke 拥有英语学士学位，并在写作、市场营销和产品研究领域拥有超过 20 年的经验。多年来，她为多家家具公司撰写文章，涵盖奢侈品和商业领域。她的作品曾被 PCMag、Shoshone News Press、《福布斯》、《阿什兰镇新闻》和 Space.com 等媒体报道。