Holsag resolve problemas de cadeira para restaurante brasileiro Steakhouse  

Poucas coisas são tão aterrorizantes para um gerente de restaurante quanto o som de um grande estrondo vindo da sala de jantar. No silêncio silencioso após o acidente, o gerente geral corre para o local, imaginando freneticamente se é algo tão simples como uma bandeja caída, ou algo mais sério como uma cadeira quebrada ou um ferimento em um hóspede.

A few years ago, the management teams at Rodizio Grill locations across the country started having problems with the chairs in the dining areas. “Suddenly we noticed some deterioration in the quality of the chairs,” explained David Knighton, the Vice President of Operations for Rodizio Grill. “The chairs were cracking, they were breaking, they were starting to wobble. We even had some chairs collapse!” 

Os restaurantes rapidamente substituíram as cadeiras por novas, mas as novas cadeiras também continuaram quebrando. Após algumas investigações, o escritório corporativo descobriu o problema: embora as cadeiras fossem originalmente construídas com robustez no Brasil, o fabricante de cadeiras começou a cortar custos e mudou a fabricação para a China. Foi aí que a qualidade e a durabilidade caíram.  

David Knighton and Leandro De Paula, the Director of Finance at Rodizio Grill’s corporate office, could not risk having guests going away unhappy—nor did they want to keep wasting money on flimsy chairs. “So, that’s what led us to say, okay, there are a lot of other chairs on the market,” David says. “Let’s find something that has a really strong frame.”

Rodizio Grill acerta um home run com Holsag

David and Leandro found a Holsag chair model and customized it to create the perfect dining chair for Rodizio Grill locations. “We wanted a chair that was commercial-grade quality, had a beautiful look, but was affordable enough that we could buy hundreds of them and not break our budget… That’s what we found with Holsag.”

A close up of a dining setting surrounded by Holsag chairs at Rodizio Grill

“Holsag was great to work with,” David says. He explained what they wanted and got a sample chair from Holsag a few weeks later. Then he made a list of adjustments that would make the chair look and feel authentically Brazilian. “We imported a stitched leather fabric from Brazil for the seat,” David says, “we raised the chair profile, added extra padding in the seat, selected the stain… and we got a home run! It’s exactly what we wanted.” 

Headshot of David from Rodizio Grill

Esta cadeira é o equilíbrio perfeito de tudo o que precisávamos, e adoramos a cadeira.

David Knighton

Vice-presidente de operações na Rodizio Grill®

Com a cadeira lateral e banquetas Holsag Ila, David e Leandro conseguiram a aparência, a sensação e o estilo que o restaurante precisava a um preço acessível. E de igual importância, as novas cadeiras Holsag são robustamente construídas e durarão anos e anos. As cadeiras Holsag são construídas na América do Norte com madeira de faia 100%, com juntas de encaixe e espiga e vêm com garantia de 12 anos.

“We had a lot of problems with the old chairs,” says Ramon Anisio, the General Manager of Rodizio Grill in Milwaukee, Wisconsin. He had worked with the new Holsag chairs at his former Rodizio Grill in Denver and really liked them. After transferring to the Milwaukee location and working with the old, flimsy chairs for several months, he remodeled and placed a big order with Holsag for all new chairs.  

Headshot of Ivan

A qualidade das cadeiras e poder customizá-las às nossas necessidades foram fatores chave na substituição das cadeiras para toda a cadeia. Acabamos com um produto superior a um preço aceitável.

Ivan Utrera

Fundador e Presidente, Rodizio Grill®

“When the order first arrived, I saw all the boxes and thought, oh no, this will take two or three days to assemble them. But we opened the boxes and they were all assembled! So, we just had to wipe off the dust and they were ready to go.” Ramon says it’s a big relief not to have to worry about the chairs breaking or having customers complain about them. “We’re really happy with the quality of these [Holsag] chairs,” said Ramon.

A close up of the chairs positioned inside the Salt Lake Rodizio Grill location

Dicas para selecionar móveis de restaurante 

Ramon says that his best advice to other restaurant managers looking for new furniture is to pay attention to quality. “Cheap stuff, it is not that great in the long term,” he says, with memories of the China-made chairs fresh in mind. 

Headshot of Ramon from Rodizio Grill

Se você vai administrar um restaurante, precisa pensar daqui a 10 anos. Você pode encontrar cadeiras que custam metade do preço, mas duram apenas dois ou três anos.

Ramón Anísio

Gerente Geral do Rodizio Grill® em Milwaukee, Wisconsin

“If you have a busy restaurant, you have people using the chairs all the time, employees dragging the chairs, chairs falling on the floor, things like that, and cheap chairs are not going to last long. And then you’re going to have to replace the chairs within a few years and spend the same amount or even more than you would on a high-quality product. You want to have a chair that lasts for 10-15 years, and that’s something that these new [Holsag] chairs are up for.” 

Feedback positivo

In every Rodizio Grill location where the new chairs have been installed, the staff is impressed. “We keep reordering,” said Leandro. “We all like the durability and the look of the chairs.” As more Rodizio Grill locations are built or remodeled, Leandro says more will be getting the new Holsag chairs.

Ramon says he’s had positive feedback from customers about chair comfort—the seat is soft, and the backrest is sturdy and comfortable. “And of course, they all appreciate not having to worry about a chair collapsing,” he laughs.

Acho que essa é uma das jogadas mais inteligentes que já fizemos operacionalmente para o restaurante, apenas melhorar a qualidade das cadeiras.

David Knighton & Leandro De Paula

Vice President of Operations and Director of Operations at Rodizio Grill®

David said that working with Holsag to create a custom chair has been an excellent decision from an operational and financial standpoint. “We could have bought cheap chairs,” said David, “and had guests falling on the floor and had just a bad look, but we got a quality chair that’s going to last us a long time. It provides a lot of comfort for our guests, it looks beautiful, it’s easy to maintain. So, this was just a really smart business decision to buy these chairs.”

A photo of the dining room in the Milwaukee Rodizio Grill location

Sobre Rodízio Grill 

Há mais de 25 anos, o primeiro Rodízio Grill® opened its doors in the US and popularized Brazilian barbecue style (churrascaria) dining. Now sporting 20+ locations in 10+ states, Rodizio Grill offers an upscale dining experience where guests enjoy a wide variety of grilled meats cooked on 3-foot skewers and carved tableside by servers. A gourmet salad bar, unlimited hot sides, and a full bar (including Brazilian wines and specialty drinks) rounds out the menu. 

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Kristin Cooke

Kristin Cooke é formada em Letras e possui mais de 20 anos de experiência em redação, marketing e pesquisa de produtos. Ao longo dos anos, ela escreveu para diversas empresas de móveis, de luxo a comerciais. Seu trabalho já foi destaque na PCMag, Shoshone News Press, Forbes, Ashland Town News e Space.com.